If you follow Silverpine on any of the major social media platforms (LinkedIn, Twitter, Instagram, Facebook) you may have noticed that our logo tends to change around many of the holidays. For the past year, our amazing art director, Nicole Levin, has been creating mini-masterpieces that help us celebrate many of the holidays that Silverpine employees observe.
There are a couple reasons why we did this. The most obvious one is that it’s fun! It’s been a very rewarding exploration of using our logo in the context of a wide variety of different types of holidays. I’ve had many people internal and external comment about how much they enjoy them. However, we also did it as an exercise and demonstration of the intention of the Silverpine brand.
These holiday logos are a demonstration of the meaning behind the Silverpine brand. I’ve always envisioned it as an amplifier for other brands — Silverpine augments and amplifies, but never gets in the way. This logo exercise is a small attempt to illustrate that concept.
Nicole and I have already discussed adding more holidays to the mix over the next year, and perhaps even tweaking or improving some of the past ones. Have a favorite? Let us know which ones you like! My favorite is definitely the Halloween spider pictured here.
Jonathan Hays 